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Understanding Video Production

It is a common misconception to think that video has much in common either with film or photography. While there are functional similarities, video is quite unique as a medium and it is very helpful to understand how and where it is used effectively and where it is not.

The Technology

Video, unlike film, is typically used to capture and record "unplanned" or "impromptu" events. Video, by nature, lends itself readily to "pick up and shoot" situations. Video is considered a low-end production medium as the quality cannot match that of film (which is really photography in motion). Film is considered a high-end production medium.

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